Structuring a Private Placement Memorandum for the Private Offering and Sale of Securities
Determining Materiality, Assessing Risk Factors, and Conducting Due Diligence

Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
Intermediate
- work Practice Area
Banking and Finance
- event Date
Wednesday, March 26, 2025
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will discuss the attorney's role in drafting and reviewing the private placement memorandum (PPM) for the private sale and solicitation of securities to ensure compliance with SEC disclosure rules for securities offerings and applicable state laws.
Faculty

Mr. Ross focuses his practice on securities law, venture capital and private equity, and corporate governance. He has extensive experience advising as to SEC-registered and exempt capital markets transactions. Before founding Ross Law Group in 2013, he worked at Sidley Austin and Alston & Bird, as well as the Department of the Treasury, where he was part of the Troubled Asset Relief Program. Mr. Ross is the host of the American Bar Association podcast VC Law, and has served as an adjunct professor at Brooklyn Law School for the past five years.

Mr. Fallon, a former Senior Special Counsel at the SEC, represents clients navigating the intersection of federal securities laws and innovative financial technologies. He draws on extensive practical legal and regulatory experience to guide companies, investors, intermediaries, and other market participants on securities law compliance obligations and strategic considerations; cryptocurrency-related matters; financings, including smaller public offerings (e.g., Regulation A) and private venture capital and angel rounds; securities law defense in SEC and state agency investigations; emerging company issues; and general corporate matters. While at the SEC, Mr. Fallon served as Special Advisor to the SEC’s General Counsel, Attorney Advisor in the Office of the General Counsel’s General Litigation and Administrative Practice’s group, Senior Counsel in the Office of Small Business Policy in the Division of Corporation Finance, and later Senior Special Counsel to the Director of the Division of Corporation Finance. A recognized leader of the securities law bar, Mr. Fallon routinely works with and advises market participants on the implications of ongoing legislative and regulatory efforts in the financial technology sector. As part of these efforts, he frequently helps formulate policy and engages with policymakers on legislative and regulatory efforts, as well as presents as a thought leader on issues related securities laws and digital assets.

Mr. Cenkus focuses his practice on business law, and serves as a consultant to startups. He has extensive experience in startup formations and founder issues, business finance, mergers and acquisitions, and joint ventures. He previously practiced with Skadden Arps and Andrews Kurth, and also served as general counsel for a publicly traded company. He has written on public benefits corporations, and authored the article, Corporate Law Gets Progressive – All About Benefit Corporations.
Description
In private securities offerings, issuers of securities often give investors written disclosures containing material facts about the offering, the issuer, and the risks associated with the investment. The disclosures are usually delivered via a PPM.
Sometimes PPM (i.e., fulsome written) disclosures are required under the applicable securities registration exemption. Other times, they are a "should do" item. And there are times when they are "nice to have." It is critical to understand which category your client’s offering is in when advising the client about its securities offering.
PPM disclosures are often similar to those required in registration statements for public securities offerings. Registration statements for companies in the issuer's industry can be a helpful reference. When a PPM is required, it must meet the disclosure requirements of Rule 502(b)(2) of Reg D and contain certain essential information. At times, counsel will need to help the client make challenging decisions about whether information is material and must be disclosed.
Counsel assisting in drafting or reviewing the PPM must conduct thorough due diligence to identify material information about the issuer and its business and the relevant risks inherent in the issuer's business plan and industry.
Listen as our authoritative panel of securities attorneys walks you through the attorney's role in drafting and reviewing the PPM for the private sale and solicitation of securities. The group will examine the applicable SEC disclosure rules and consider potential pitfalls and red flags. The panel will also discuss disclosures under applicable state laws.
Outline
- Regulatory framework and the value/need for a PPM
- Key elements of a PPM
- Determining materiality for disclosure
- Assessing and disclosing risk factors
- The active role of securities counsel (litigation and due diligence)
Benefits
The panel will review these and other critical issues:
- What information must be provided in a required PPM, and what should be provided in a PPM to limit potential exposure from claims by the SEC, state regulators, or private investors?
- What are best practices for counsel in assessing the risks inherent in the issuer's business plan and industry, and how should counsel write those risks to best protect the client?
- How have the Reg D amendments impacted the financial statements and other disclosures required for delivery to non-accredited investors?
- Who gets sued in securities cases and why (i.e., how to avoid being among the defendants)?
Unlimited access to CLE courses
- CLE Live Webinars
- CLE On Demand Webinars
- All CLE Course Materials
Unlimited access to CPE courses
- CPE Live Webinars
- CPE On Demand Webinars
- All CPE Course Materials
Unlimited access to all our courses including:
- CLE Live Webinars
- CPE On Demand Webinars
- Professional Skills
Related Courses

Securities Law 101: Fundamental Terms, Regulatory Framework, Compliance and Disclosure Requirements, Common Violations
Saturday, March 22, 2025
1:00 p.m. ET./10:00 a.m. PT

Private Equity and Antitrust Enforcement: New HSR Rule Compliance; Trump Administration’s Priorities
Friday, April 18, 2025
1:00 p.m. ET./10:00 a.m. PT

Double-Dip Credit Structures: Permissibility, Enforceability, Benefits, Challenges, Risks, Key Loan Covenants
Wednesday, April 9, 2025
1:00 p.m. ET./10:00 a.m. PT
Recommended Resources
Making Continuing Education Work for You, Anytime, Anywhere
- Learning & Development
- Career Advancement