California Consumer Privacy Act, TCPA and GDPR: Complying With Mobile Communications Marketing Rules
Trends in Enforcement Actions, Building and Maintaining Compliant Marketing Programs
Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
- work Practice Area
Corporate Law
- event Date
Tuesday, March 10, 2020
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will guide corporate counsel in creating and implementing mobile communications marketing policies that comply with the new California Consumer Privacy Act (CCPA), the TCPA and GDPR / ePrivacy. The panel will outline the nuances of these rules and laws, challenges businesses are facing in developing compliant marketing programs, and best practices for avoiding government enforcement actions and civil litigation.
Mr. Long advises international clients on a variety of social media, data protection, privacy, information security, e-commerce and other regulatory matters. He has experience with EU and international e-commerce, consumer, social media, data protection and payments projects, advising on e-commerce, consumer and social media regulation, data security and other data protection issues.
Mr. McNicholas has an expansive practice representing clients facing complex information technology, constitutional and privacy issues in civil and white-collar criminal matters. He focuses on trial and appellate representations of technologically-sophisticated clients facing complex personal information and cybersecurity issues. He has significant experience with Internet and information law matters involving privacy and data protection, electronic surveillance, cybersecurity, cloud computing, trade secrets, online advertising, social media, “big data” and national security.
Mr. Bond is a financial services litigator and is the co-practice leader of the firm’s Information Technology, Privacy & Data Security Group and member of the IP, Information & Innovation Group. He focuses his practice in the areas of data security, privacy and management. Mr. Bond counsels clients on how to meet their obligations under the Gramm-Leach-Bliley Act , the Fair Credit Reporting Act and its Identity Theft Red Flags regulations, and dozens of other federal and state privacy laws and regulations.
The implementation of the CCPA will impact companies both inside and outside California. Along with the TCPA and the EU’s GDPR and ePrivacy requirements, the CCPA is causing many compliance obstacles for corporate mobile marketing activities. Companies are facing higher stakes on this issue than ever before.
Businesses that use text messages, mobile apps, and other wireless communications to promote their products and services must ensure their marketing practices comply with CCPA requirements, TCPA requirements and the GDPR / ePrivacy. Corporate counsel must understand the intricacies regarding express written consent and recordkeeping to minimize the risk of penalties and lawsuits, and the potential alternatives to consent under the GDPR and ePrivacy.
Listen as our authoritative panel of attorneys assess the impact on corporate compliance requirements and strategies to ensure TCPA-compliant mobile communications marketing policies.
- CCPA requirements and its impact on businesses inside and outside California
- TCPA requirements for mobile marketers
- GDPR / e-Privacy
- Areas of potential liability: Recent consumer privacy enforcement activity and litigation trends
- Best practices to meet regulatory standards and minimize liability
The panel will review these and other relevant questions:
- What are the CCPA's requirements and how does it impact businesses outside of California?
- What are the latest TCPA and consumer privacy enforcement trends and litigation developments?
- What measures should companies take to ensure that their written consent practices comply with the TCPA rules?
- Should you use consent for TCPA and a non-consent based model for GDPR?
- How should counsel manage the ambiguities of the rules concerning automated dialing systems?
