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Course Details

Course Information
  • smart_display Format

    On-Demand

  • signal_cellular_alt Difficulty Level

    Intermediate

  • work Practice Area

    Professional Skills

Date & Time
  • event Date

    Tuesday, December 3, 2024

  • schedule Time

    1:00 p.m. ET./10:00 a.m. PT

  • timer Program Length

    90 minutes

Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.

$147.00

This CLE webinar will discuss strategies for new attorneys to build their personal brand to create a successful and fulfilling legal practice, develop important professional relationships to enhance their career, and provide tips for professional engagement and development. The speaker will explain how personal branding is a worthwhile investment in career advancement that can set new attorneys apart in a competitive legal environment.

Faculty

Savica Courtney
Shareholder
Sebo Savica Law Firm, PLLC

Ms. Savica practices in the areas of estate planning, estate administration, and civil litigation. She protects clients from situations that can destroy their finances and relationships. Ms. Savica routinely presents on areas of interest for estate planners, including the SECURE Act and is a former adjunct professor at Mitchell Hamline College of Law.  

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Description

Personal branding applies to all attorneys--not just solo practitioners. All attorneys need clients. The definition of an "attorney" is "a person appointed to act for another in business or legal matters." Even attorneys who represent the government or large businesses have clients--individuals within those structures who can terminate the relationship with the attorney.

To thrive and stand out in today's competitive legal market, attorneys must be intentional about creating and establishing their personal brand. Establishing a personal brand facilitates relationships with coworkers, clients, and opposing counsel; enables a connection with clients; and can lead to greater career satisfaction and success.

Defining your personal brand starts by understanding your values, strengths, passions, and unique skills and qualities. Based on this self-assessment, ask yourself what persona you want to portray to clients, other attorneys, and the greater public. What is important to you in your legal practice, and what unique values, experiences, and qualities do you bring to your clients and the legal profession?

Developing a personal brand also allows attorneys to engage in professional activities that resonate with an attorney's values. This, in turn, provides exposure to the types of clients an attorney hopes to represent and like-minded lawyers who can serve as helpful mentors or client referral sources. Personal branding can play a critical role in bar association participation, article authorship, or speaking engagements.

Listen as our experienced speaker provides tips for new attorneys to identify and build their unique personal brand to launch a meaningful and successful legal career.

Outline

  1. Overview: what is personal branding?
  2. Why is building a personal brand important for career development and success?
  3. Defining unique values, strengths, and qualities to build a personal brand
  4. Professional activities that enhance an attorney's personal brand and professional development
  5. Key takeaways

Benefits

The speaker will address these and other key considerations:

  • What are the benefits of building a personal brand?
  • What are strategies for new lawyers for identifying and developing their personal brand?
  • What are examples of professional activities that help attorneys establish their personal brand and grow their practice?
  • What are other ways new attorneys can stand out in a crowded legal market?