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Course Details

Course Information
  • smart_display Format

    Live Online with Live Q&A

  • signal_cellular_alt Difficulty Level

    Intermediate

  • work Practice Area

    Cybersecurity and Data Privacy

Date & Time
  • event Date

    Monday, May 19, 2025

  • schedule Time

    1:00 PM E.T.

  • timer Program Length

    90 minutes

Credit Information

  • This 90-minute webinar is eligible in most states for 1.5 CLE credits.

$297.00
CLE
ALL

This CLE webinar will explore the evolving and complex privacy, legal, and regulatory framework surrounding advertising technology (AdTech). The panel will also provide steps for advising clients on assessing and mitigating privacy risks when using AdTech tools or when negotiating agreements for AdTech services.

Faculty

Matthew R. Baker
Partner, Chair Privacy & Cybersecurity Group
Baker Botts LLP

Mr. Baker’s cross-disciplinary practice focuses on data privacy, cybersecurity, crisis management, and incident response for a broad range of industries. He is well-versed in multi-jurisdictional privacy compliance; cyber risk identification, mitigation, and response strategies; complex information governance and data management issues; and cross-border electronic discovery. Mr. Baker routinely counsels clients on considerations arising under a wide range of domestic and international privacy and security laws, standards, and best practices. In addition, he has managed dozens of cyber and privacy incidents for multinational companies through all aspects of investigation, remediation, notification, regulatory engagement, and litigation.

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Christopher Tarbell
Kelley Drye & Warren LLP

Description

AdTech is a term used to describe tools and services used by publishers, advertisers, and their agencies to optimize ad campaigns. As the capabilities of AdTech have evolved, including through AI and advancements in audience creation, targeting, and measurement, challenges concerning a wide variety of privacy, legal, and regulatory issues have also grown.

This has been coupled with an increase in data privacy class actions and regulatory inquiries and enforcements relating to AdTech. To continue moving forward, companies must find ways to remain compliant with the evolving legal and regulatory framework and mitigate their risks.

Listen as our expert panel provides an overview of the different advertising technologies and their legal implications and provides guidance for advising clients on maintaining compliant advertising strategies and systems.

Outline

  1. Background: understanding common forms of AdTech
  2. AdTech and its privacy law implications
  3. Issues with aggregated and anonymized data
  4. Opt-in vs. opt-out systems
  5. Developments and trends in AdTech litigation
  6. Best practices for AdTech compliance
  7. Tips for mitigating and allocating risks when negotiating AdTech agreements
  8. Practitioner pointers and key takeaways

Benefits

The panel will discuss these and other key considerations:

  • How do advertising technologies implicate privacy laws?
  • What are the latest privacy investigation/litigation trends, and how will these trends impact the future of AdTech compliance?
  • What are best practices for advising clients on maintaining privacy compliant advertising strategies?