Update on Structuring Student-Athlete NIL Agreements: Recent Decisions, Regulations, and Key Developments

Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
- work Practice Area
Trademark and Copyright
- event Date
Thursday, January 5, 2023
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will guide counsel to companies, universities, and student-athletes on name, image, and likeness (NIL) agreements. The panel will discuss the recent U.S. Supreme Court decision and NCAA interim policy that opened the door to allow student-athletes to monetize their NIL. The panel will address key considerations for counsel and offer best practices for negotiating and structuring these agreements while ensuring student-athlete compliance with relevant regulations.
Faculty

Ms. Matias is a member of the firm’s Sports Law Team and is actively involved in counseling both businesses and educational institutions on novel issues impacting the sports world. Her practice also involves litigating a broad range of cases in state and federal courts, including both criminal and civil matters. Ms. Matias also has experience in labor and employment related cases involving Title VII, FMLA, and ADA claims and their state counterparts. In addition, Ms. Matias helps counsel educational institutions on various regulatory and student affairs matters. She has experience adjudicating sexual misconduct allegations arising under Title IX and is certified as a Title IX Investigator by The Association of Title IX Administrators (ATIXA).

Mr. Kastner is an experienced intellectual property attorney whose practice includes handling trademark and copyright licensing and general intellectual property matters. Mr. Kastner draws on his previous experience as president of the trademark licensing division of an intellectual property advisory and transactions firm to provide first-hand understanding of the complexities of intellectual property law. His intellectual property background is complemented by significant experience in litigation and technology from the dual perspectives of in-house and outside counsel. Mr. Kastner regularly assists clients in the sports, entertainment, broadcasting, technology, and communications industries, and has served as senior IP counsel for large technology and broadcast corporations. Mr. Kastner manages diverse IP portfolios for Fortune 500 companies, and provides his clients with counsel on matters ranging from applications to litigation. He has served as chief IP and licensing counsel to the Mickey Mantle Family for 30 years.

Ms. Yeung leads the firm’s work in counseling clients on issues of data privacy, including preparing privacy policies and procedures, and cross-border data transfers. She is also a member of the Intellectual Property Practice Group. Her practice ranges from protecting clients’ IP through securing trademark and copyright registrations from the U.S. Patent and Trademark Office and Copyright Office, monetizing and licensing those assets, to enforcing those rights through administrative proceedings, arbitration, and litigation in federal courts. These clients operate in a range of industries, including technology, health care, sports, and higher education. Ms. Yeung is a member of the Litigation Services Department and the e-Discovery Practice Group. In that role, she regularly counsels clients on e-discovery issues and manages e-discovery projects to ensure efficiency and cost-effectiveness.

Mr. Socolow represents athletes, teams, event owners, media companies, equipment manufacturers and others in the sports industry in complex commercial transactions and business disputes. He has handled transactions ranging from media broadcast and distribution agreements, sponsorships and trademark licenses to venue agreements and the purchase and sale of sports properties. Most recently, Mr. Socolow has represented subscription sports streaming service provider DAZN on rights deals with several professional boxers, represented smart home services provider Vivint in its naming rights deal for the arena home to the Utah Jazz, represented a group seeking an MLS expansion franchise, represented professional a new tennis tour, Behind the Racquet Tour, in all legal aspects, and counseled the World Freerunning Parkour Federation in negotiations with the International Gymnastics Federation. Over the past year, Mr. Socolow has represented several professional athletes in connection with endorsement deals, commercial transactions and investments, and general corporate advice, including NBA basketball players John Wall, Tristan Thompson and Donovan Mitchell, as well as professional golfer Brandon Wu.
Description
In National Collegiate Athletic Association v. Alston (U.S. 2021), the Supreme Court in a unanimous decision struck down NCAA caps on education related benefits. Perhaps even more influential than the Court’s main holding was the concurrence by Justice Kavanaugh, criticizing the NCAA’s business model and stating that it “would be flatly illegal in almost any other industry.” While the landmark decision opened up financial opportunities for student-athletes, the decision also created potent regulatory and compliance challenges for potential sponsoring companies.
In response to the decision, the NCAA issued an interim policy addressing NIL, which went into effect on July 1, 2021. Under the interim policy, student-athletes can be compensated for endorsements without putting their NCAA eligibility at risk, but other forms of payment remain prohibited, such as payment to athletes by the schools for their performance. Since the issuing of the NCAA interim policy, there has been an influx of change at various levels of the college athletics industry, including significant state regulation of NIL.
Counsel for companies, universities, and athletes must keep in mind the various governing policies, including respective state law, NCAA procedures, and university regulations, with which the NIL relationships and agreements must comply. The last thing anyone wants to do is have an NIL agreement result in disqualification of the student-athlete from being able to perform.
With well over a year of NIL underway, listen as our authoritative panel examines these trailblazing issues and the latest developments in student-athlete NIL agreements. The panel will address the key considerations for counsel and offer best practices for negotiating and structuring these agreements while ensuring compliance with NCAA regulations, university policies, state laws, intellectual property rights, and other considerations.
Outline
- How did we get here? Recent decisions and regulations
- NCAA v. Alston (U.S. 2021)
- Other court decisions
- NCAA interim NIL policies
- State law and regulations
- What has not changed?
- University policies
- What is and isn't the role of the university?
- What is not permitted?
- Interaction with athletes, agents, and businesses
- Issues involving usage rights, exclusivity, social media, etc.
- Denials and dispute resolution process
- Athlete considerations
- Disclosure to the school
- Impact on financial aid
- Source of endorsement
- Agency representation
- Considering university options based on NIL opportunities
- Intellectual property issues
- Athlete registration of their IP
- Evaluating the school's existing IP portfolio
- Decisions about making the school's IP and facilities available
- Royalty decisions
- The need to monitor and police IP use
- Business and branding considerations
- Risks presented by certain kinds of endorsements
- Morals clause
- Structuring compensation incentives
- Individual vs. team-wide opportunities
- Open discussion about best practices and practical takeaways
Benefits
The panel will review these and other key issues:
- How has the playing field changed for student-athletes' ability to endorse goods and services?
- What key considerations should companies keep in mind before entering into an NIL agreement with student-athletes?
- What best practices should counsel employ when structuring student-athlete-involved NIL agreements?
- What are the key intellectual property, branding, and legal/NCAA compliance issues facing student-athletes, universities, and businesses?
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