Online Counterfeiting and Infringements: Pursuing Trademark and Design Patent Infringers
Monitoring Social Media Sites, Identifying Legitimate Goods With Registries

Course Details
- smart_display Format
On-Demand
- signal_cellular_alt Difficulty Level
Intermediate
- work Practice Area
Trademark and Copyright
- event Date
Thursday, October 26, 2023
- schedule Time
1:00 p.m. ET./10:00 a.m. PT
- timer Program Length
90 minutes
-
This 90-minute webinar is eligible in most states for 1.5 CLE credits.
This CLE course will provide strategies for IP counsel to monitor and protect against online sales of counterfeit products. The panel will examine brand registries that identify legitimate brand goods, review lessons from recent cases, and offer best practices for stopping online infringers.
Faculty

Mr. Carani is nationally recognized in the field of design law, regarding the protection and enforcement of aesthetic design through the use of design patents, copyrights and trade dress. A registered attorney before the USPTO, Mr. Carani secures and enforces design rights for some of the world’s most design-centric companies and designers. He has litigated design right cases in subject matter areas ranging from footwear and apparel to medical devices and furniture. In 2016, IAM Magazine included Mr. Carani in its IAM 1000 referring to him as one of the U.S.’s “pre-eminent design law experts.” He is currently the Chair of the AIPPI Design Rights Committee and former Chair of both the ABA’s Design Rights Committee and AIPLA Committee on Industrial Designs. Mr. Carani is the Editor-in-Chief of the forthcoming book entitled “Design Rights: Functionality and Scope of Protection.” The book will be published in October of 2017 by publisher Walters Klowers N.V.

For more than 25 years Ms. Talley has specialized in strategic trademark counseling and portfolio enhancement, developing anti-counterfeiting solutions and strategies, and resolving trademark disputes. She is particularly sought after for her expertise in enforcing brand rights against infringers and counterfeiters seeking to profit from her clients’ well-known brands. In addition to managing her robust practice, Ms. Talley has worked as an adjunct professor teaching trademark law at The George Washington University Law School. She also frequently speaks and writes on trademark issues to a variety of public and private audiences and has been active for many years in leading IP organizations, including the INTA and the Intellectual Property Owner’s Association (IPO). She is the Vice Chair of IPO’s Anti-Counterfeiting Committee and Co-Chair of AIPLA’s Cannabis Tech Subcommittee and serves on INTA’s Brands and Innovation Committee.

Mr. Hogan is Co-Chair of the firm’s Fashion, Retail and Consumer Products Group. His practice focuses on IP litigation and counseling, including trademark, copyright, patent, false advertising, right of publicity, licensing, and trade secret matters. Mr. Hogan has represented various corporations and individuals in a broad range of industries, including financial services, sports, fashion, cosmetics, entertainment, transportation, pharmaceuticals, and online services. A significant portion of Mr. Hogan's practice involves computer, internet, and new media-related issues. He has represented and counseled a wide variety of companies on these issues, whether they are internet-focused companies or traditional brick–and–mortar companies.
Description
As worldwide counterfeiting continues to spread, IP owners must protect their brand's value, reputation, and customers. Counterfeit goods are sold via social media sites. Online sellers use bots to post thousands of images daily and harvest email addresses to create a database of potential customers for counterfeit goods.
Counterfeiting directly impacts a brand owner's revenue, with lower quality copies flooding the market, damaging the perceived value of the brand, and reducing demand (and pricing) for legitimate brand products.
Listen as our authoritative panel reviews the latest trends in online counterfeiting in the context of trademarks and design patents and discusses what IP owners can do to protect against online counterfeiting. The panel will also examine registries that Amazon, eBay, and others offer to identify and safeguard legitimate goods. The panel will outline lessons from recent cases and best practices for policing and protecting against online infringers.
Outline
- Current trends and recent cases in online counterfeiting
- Trademarks
- Design patents
- Use of social media
- Brand registries to identify and protect brands
- Amazon
- eBay
- Others
- Best practices for stopping online infringers
Benefits
The panel will review these and other notable issues:
- Current trends in online counterfeiting
- Strategies for policing trademarks and designs to identify and stop counterfeiters
- Steps for IP counsel to pursue legal action against online counterfeiters
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